It might eventually work for Instagram which is based on images and videos anyway, but if you want TikTok, you’ll use TikTok.Īs people change and demographics alter, it’s becoming more difficult to monetise platforms such as Facebook, says Jake Moore, global cybersecurity advisor at ESET. The issue that many Facebook users have is, they don’t want Facebook to be more like TikTok. The digital ad industry is adjusting to mobile privacy changes-alongside the move away from tracking cookies-and Facebook has to change too. The firm announced a move towards “privacy-enhancing technologies” last year, which it says can “minimize the amount of data processed to help protect personal information.” This is the type of tracking Apple users can and do opt out of-although first-party tracking still happens.įacebook owner Meta is already looking at new ways to target people in a privacy-friendly way. It’s a move away from the invasive tracking synonymous with Facebook, using device identifiers and social mapping to track people and grab user data. The aim is to keep you on the platform for longer and serve you ads based on the content you engage with. The changes to what people see on Facebook are a volume play-lots of video content from accounts you don’t follow that you can scroll through. You can still see the old style Facebook updates from friends and accounts you follow using a new tab called “Feeds.”Īs Vice’s Motherboard puts it: Mark Zuckerberg’s solution to Facebook’s problems is: “Making Facebook even worse by doubling the amount of content you didn’t ask to see in your feed.” Over time, this will change as Facebook hones its recommendation algorithm.
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The changes to your Facebook feed have started, but the majority of the content you see will still be from accounts you follow. In a bid to be more relevant in advertising, Facebook wants to be more like TikTok. Why Facebook wants to be more like TikTok-and how that affects you